Last updated
Was this helpful?
Administrator users are the people who build and run your tenant. The Admin role gives broad configuration access, so it's the role you assign to employees who set up the catalog, design journeys, wire up integrations, and manage other users. Because admins can change how the whole platform behaves, keep this group small and scope each admin with a profile.
Open the user menu (your name, bottom-left) → Settings → Users, click Add User, set Role to Admin and choose an Administrator profile. The admin receives an Auth0 email to set their own password — you never set it for them.
With the Admin role, a user can reach platform configuration — catalog and offers, content (pages and components), journeys, integrations and API keys, users and profiles, audit logs, and tenant settings. Admins do not carry an External Account link; that field is only for Customer and Partner users tied to a billing account.
The role grants the area of access; the profile decides exactly what each admin can see and do. Pair the Admin role with a permission profile to limit one admin to, say, content and journeys while another manages billing and integrations. Don't rely on the role alone — two admins with different profiles can have very different reach.
Who and when: assign Admin to trusted internal staff who configure the platform, not to people who only assist customers (use CSR for that).
See User Roles, Profiles & Permissions, and Authentication & Security.
Last updated
Was this helpful?
Was this helpful?