> For the complete documentation index, see [llms.txt](https://docs.peakcommerce.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.peakcommerce.com/product/using-peakcommerce/market-studio/who-gets-what.md).

# Who Gets What

**Who gets what** decides the experience a visitor receives once their market is known — the language they read, the profile that applies to them, and related settings. You write it as ordered, plain-language **sentences**:

> **When** *locale is fr-\** → they get *language: fr*
>
> **When** *audience is Enterprise prospects* → they get *profile: Enterprise*
>
> **Otherwise** → they get *language: en · profile: Standard*

## How sentences resolve

* **Read top to bottom.** Sentences are evaluated in order; use the arrows to reorder them.
* **The first line with an opinion about something decides it.** Each sentence sets only the facets you fill in. If sentence 1 sets the language and says nothing about the profile, a later sentence — or Otherwise — can still decide the profile. Facets you leave blank simply defer.
* **Otherwise always sits last.** It is the safety net that fills whatever is still blank after every sentence has spoken, so no visitor can end up with an undecided facet. It cannot be reordered.

## Conditions

A sentence's condition can be:

* **locale is `<pattern>`** — matches the visitor's browser/locale, with wildcards (for example `fr-*` matches `fr-FR` and `fr-CA`).
* **audience is `<audience>`** — matches membership in one of your [audiences](https://gitlab.com/peakcommerce/peak-help-docs/-/tree/main/product/rules-and-customizations/README.md).

## A note on currency

Currency is decided *before* sentences run: the visitor's currency selects the market, and each market has exactly one currency (see [Market Studio](/product/using-peakcommerce/market-studio.md#a-market-is-a-currency)). A currency the visitor explicitly arrived with — for example a `?currency=CAD` link — is authoritative; sentences fill in the facets that are still open, and can never silently switch a customer to a different currency than the one they chose.

If a visitor arrives with a currency no market serves, they are shown the currencies you do offer and asked to choose — never silently charged in a different currency. See [Trace a customer](/product/using-peakcommerce/market-studio/trace-a-customer.md) to preview both behaviours.


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