Pricing by Segment and Partner

Not every customer should pay the same price. Pricing rules let you charge by who's buying — enterprise, resellers, nonprofits — with discounts, markups, and overrides resolved at checkout, in priority order.

Where to find it

Go to Rules & Automation → Pricing Rules. Rules are evaluated from low priority to high, and the first rule that matches sets the price.

Build a segment or partner rule

1. Select New Pricing Rule and give it a clear name.

2. Choose the Rule Type — Segment Pricing for a customer segment, or Partner Pricing for the accounts you sell through.

3. Set the Adjustment — a percentage discount, a percentage markup, a fixed override, or a tiered price table — and its value (for example, 25% off).

4. Under Conditions, define who it applies to: match on a customer attribute such as segment equals Partner, or Enterprise.

5. Set the Priority (lower number wins, so specific rules beat broad ones) and Save.

How resolution works

• Rules are checked in priority order; the first match wins, so put the most specific rules at a lower number.

• Scope a rule to specific products, categories, or journeys, or leave it to apply everywhere.

• Adjustments are applied at checkout, so the right customer always sees the right price — no manual price lists.

Tip: Combine rule types freely — a volume discount for large teams, segment pricing for enterprise, and partner pricing for resellers all live in one resolution order. Priority decides which one applies when a customer qualifies for several.

Learn more: Rules Overview · Targeting with Audiences.