> For the complete documentation index, see [llms.txt](https://docs.peakcommerce.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.peakcommerce.com/product/reporting-and-analytics/analytics-workspace/retention.md). # Retention The **Retention** tab shows the cancellation funnel — how many customers who start to cancel are saved, and what's driving the churn that isn't. ## Key metrics The headline cards cover the selected window (last 7, 30, or 90 days): * **Cancellation attempts** — sessions that entered a cancellation journey. * **Saved** — attempts kept, with the overall **save rate**. * **Saved via discount** — attempts saved by accepting a discount offer. * **Completed cancellations** — attempts that went through to cancellation. ## The funnel and reasons * **Retention funnel** — attempts at the top, then the share saved via discount and via support, and the share that completed cancellation. * **Why they cancelled** — the reasons recorded on completed cancellations, ranked. Reasons are counted only for cancellations that actually completed, so this reflects genuine churn drivers rather than reasons captured from customers who were ultimately saved. * **Attempts vs saves over time** — a daily trend of attempts against saves. * A summary line shows customers' **first move** when they tried to cancel (took the discount path, asked for support, or went straight to cancel). If there were no cancellation attempts in the window, the tab shows a short empty message. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://docs.peakcommerce.com/product/reporting-and-analytics/analytics-workspace/retention.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.