Overview & Insights

The Overview tab is the landing page for Analytics. It brings revenue, subscriptions, and journey behavior together on one screen, with the signals worth acting on surfaced up front rather than buried in a chart.

Insights & signals

At the top of the page, the Insights & signals strip highlights notable things derived from your session data over the selected period — for example a change in journey conversion versus the previous period, the share of cancellation attempts you saved, or a count of sessions that ended in a failed outcome. Each card is clickable and takes you straight to the tab where you can dig in (Journeys & Funnels, Retention, or Session Explorer). A card only appears when there is something real to report; if nothing stands out, the strip says so rather than showing empty figures.

Key metrics

Below the strip are the headline numbers:

• MRR — monthly recurring revenue (with ARR shown beneath it).

• Active Subscriptions — active count out of your total.

• Journey Conversion — the share of journey sessions that completed.

• Churn Rate — the share of subscriptions that have cancelled.

A row of secondary metrics follows (total revenue, new customers in the period, payment success rate, and total journey sessions).

Charts

• Revenue trend — daily revenue across the selected window.

• Conversion at a glance — entered → completed → abandoned for journey sessions, with the period-over-period change. The Open full funnel link jumps to the Journeys & Funnels tab.

Use the date-range selector in the top-right to switch between the last 7, 30, 90, or 365 days. Until a store has orders and sessions, the cards show zeros and the charts show a short "no data yet" message.