Type of Information Available in Heap

Overview

Heap Analytics is a powerful tool that automatically tracks a wide range of user interactions within PeakCommerce without the need for manual event tracking. Here are some of the key types of information that Heap Analytics can track:

1. Pageviews: Heap can capture every pageview in PeakCommerce, allowing you to see which pages users are visiting and how they navigate through your site.

2. Clicks: It tracks every click made by users, including clicks on buttons, links, images, and other elements. This helps you understand how users interact with the PeakCommerce interface.

3. Form Submissions: Heap automatically records form submissions, such as contact forms, sign-up forms, and checkout forms. This allows you to track user conversions and identify any drop-off points in your forms.

4. User Sessions: Heap tracks individual user sessions, providing insights into how users engage with PeakCommerce and your custom landing pages over time. You can see when users first visit your site, how long they stay, and what actions they take during their session.

5. Events: You can define custom events to track specific actions that are important to your business, such as product views, purchases, or video plays. Heap captures these events and allows you to analyze them alongside other user interactions.

6. User Attributes: In addition to tracking user interactions, Heap also collects user attributes such as demographics, device information, and referral sources. This helps you understand your audience and tailor your marketing efforts accordingly.

7. Click Heatmaps: Heap provides click heatmaps that visually display where users are clicking in PeakCommerce. This can help you identify popular areas as well as areas that may need improvement.

8. Retention Analysis: Heap offers retention analysis tools that allow you to track user retention over time. You can see how many users return after their initial visit and analyze their behavior over multiple sessions.

Example Fields Available

Type	NewBusiness
Domain	https://store.yourdomain.com
Path	/home/signup
Browser Type	Other Browser
Continent	No Continent Data
Internal User	External
Marketing Channel	Direct
Search Engine	Other Search Engine
Social Network	None
Event ID	1288606226769260
Pageview ID	7967123559701635
Session ID	4423353816044771
Source	Web
Time	April 26, 2024 at 12:35:08 pm
Referrer	https://mydomain.my.salesforce.com/
Landing Page	https://store.mydomain.com/home/signup
Browser	Chrome 124.0.6367
Device Type	Desktop
Platform	Windows 10
IP Address	172.82.26.238
Country	United States
Region	Ohio
City	Akron
Query	?origin=salesforce&accId=2c92a0fr657038a20162z58cc28775a6&source=
Hash	#step11
Title	My Page Title
Previous Page	/home/signup
accountNumber	337179
invoiceNumber	INV02890277
productRatePlanChargeId	8a128c1b888ec3c0018897081c0b0025
productRatePlanChargeName	Hubspot Premium Plan
subscription	A-S01128927